Mark Brandon is the Managing Partner of First Sustainable (http://www.firstsustainable.com), a registered investment advisory catering to socially responsible investors. In addition to Socially Responsible Investing (SRI), he may opine on social venturing, microfinance, community investing, clean technology commercialization, sustainability public policy, green products, and, on occasion, University of Texas Longhorn sports.

Monday, December 19, 2005

National Football League Proactive on... Climate Change?

Not normally seen as a beacon of progress on climate issues, the NFL and Stopglobalwarming.org issued a press release touting how yesterday's Eagles-Rams matchup was the first climate neutral pro football game. When tens of thousands of people congregate in a heated and domed building like the Edward Jones Dome in the winter, you can imagine the size of the impact. In fact, stopglobalwarming.org estimted 58 tons of carbon dioxide were emitted.

The stadium's power source is fossil-fuel based, so they contracted with a Native American-owned Wind Farm and a Pennsylvania dairy farm methane plant to bring the equivalent amount of megawatts onto the grid. So, citizens who would otherwise be using fossil-fuel based energy will now be using these clean sources. The dirty power used during the game is offset by the clean fuel produced for others.

I applaud the Rams and Eagles organizations for taking this approach. They could also provide for Hybrid shuttle buses to the stadium, use energy efficient lighting, and make certain to recycle all of that aluminum and paper from concessions. Another idea would be to harness the methane emanating from FedEx Field yesterday, because the Cowboys STUNK IT UP.

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