The Lowest Risk Entry Into Socially Responsible Investing


Imagine, if you will, retaining a contractor for your house. After you handing you an invoice, he says, "if you don't like what we did for you, don't bother paying." Your head would spin, right? What about a doctor who said: "If we don't cure your illness, it's on the house"?

That is the method by which we operate at First Sustainable. We recognize that people are always skeptical of financial recommendations, and financial plans. Well, on top of refusing any compensation from financial product sponsors, we have a guarantee just like the above scenarios. Let us work up a plan for you, and if you don't see the value in our service, don't pay us. The world does not need another person who is jaded about financial advisers.

Of course, I can tell you that in all the years I have worked on that principle, fewer than five have actually decided not to pay, and one was an old high school buddy. Yes, we're still friends.

Implementing a financial plan never gets easier as time goes by. Much like diet and exercise, it gets much harder and more important. Someone who starts at age 40 needs to contribute more than five times as much as the one who starts at age 22 just to have the same balance at 65.

I hope that this guarantee encourages one procrastinator to pick up the phone, and call us.