Mark Brandon is the Managing Partner of First Sustainable (http://www.firstsustainable.com), a registered investment advisory catering to socially responsible investors. In addition to Socially Responsible Investing (SRI), he may opine on social venturing, microfinance, community investing, clean technology commercialization, sustainability public policy, green products, and, on occasion, University of Texas Longhorn sports.

Thursday, November 24, 2005

A New Year's Resolution on Thanksgiving Day

Tomorrow is the biggest shopping day of the year. If you're interested in sustainable living, make this resolution to ask yourself when shopping:

1) Does the recipient really need it? Looking through the phone-book sized Thursday morning paper with all of its circulars, you notice that there are too many one-purpose appliances. This year, I've seen a tabletop s'more maker, a whip cream maker (as if stirring was too hard), and an inside-the-egg scrambler. These are gifts that will be used once or twice and then shelved indefinitely. Yet, the packaging alone requires a substantial resource commitment.

2) Can it be gotten second-hand, and can it be re-used after the recipient has finished with it? Close the loop. If you're getting a computer for your youngster, this person may only need it for low-resource activities like web-surfing and email. Most three-year-old computers can handle this, and it will be much, much cheaper.

3) Can it be obtained from a closer source? Global supply chains require a tremendous expenditure in transportation costs, especially if you're talking about agro-products.

Happy Thanksgiving. For so much, we should be thankful.

-MB

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