Business Week Covers Social Responsibility

If you have an interest in the social responsibility of business, not only because it is the right and moral thing to do, but also because it presents one of the greatest business opportunities of the century, you should check out the current issue of Business Week. They do a great job of showing how SRI can be about proactive identification of companies positioning themselves for a sustainable or carbon-constrained world. The reasons to do so are to capitalize on THE 21st century mega-trend, and not for the touchy-feely, feel-good reasons.